Bring your brand toNZ and AU.
We take FMCG brands to shelf across New Zealand and Australia, then grow them — from first listing to category leader.
One team behind your brand.
Many brands, one team. When you partner with Alliance, you get the whole operation behind you — sourcing, sales, merchandising and reporting, all in one team.
Distribution
We get your product to shelf across grocery, convenience, pharmacy, club and foodservice in New Zealand and Australia — then keep it there.
Category growth
Our brands grow while categories sit flat. We build the range, the price ladder and the shopper case that move volume, not just listings.
Field execution
One of the largest field teams in market. We merchandise, fix gaps and make sure your brand looks the part in every store, every visit.
Insights & reporting
Shopper understanding and market listening, made easy to absorb and act on — assisted by AI, powered by deep human domain knowledge.
Warehousing & logistics
Stock held, picked and moved across the Tasman, with demand and supply forecasting so the right product lands at the right time.
Trade marketing
Activation that earns its place — promotions, display and trade programmes that turn distribution into demand.
From first call to first listing.
A clear path from a conversation to product on shelf — and a plan to grow it from there.
01 — Assess the fit
We back products with a real point of difference. We look at your brand, your category and where it can win in NZ and AU — and tell you straight if it's a yes.
02 — Build the plan
Pricing, range and promo mapped — with the retailer relationships behind it — before the first buyer meeting.
03 — Get to shelf
We secure the listings, stock the channels and put our field team to work so your brand shows up well, store by store.
04 — Grow it
Trade marketing, reporting and category work that keep the brand growing long after the first order ships — not just landed, but leading.
Brands ready for the Trans-Tasman shelf.
We partner with brand owners who have a real point of difference and want a serious route into New Zealand and Australian retail. Whether you're already selling somewhere and want to scale, or you've got one product with a genuine edge — the question we ask is simple: is it good enough to earn a listing?
If your product can win with shoppers and you want one team to source, build and distribute it across the Tasman, we should talk.
Channels and partners across the Tasman.
We sell into every channel that matters across the Tasman.
Retail partners across New Zealand and Australia:
Plus foodservice and route partners — and global sourcing across Taiwan, Thailand, Vietnam, China, New Zealand and Australia.
Tell us about your brand.
Send us the basics — what it is, where it sells now, and what you're after.
Good to know.
How do I get my brand into New Zealand and Australian retail?
Partner with Alliance Trading. Send your brand and category through the form on this page or email hello@alliancetrading.com.au, and the team comes back to you, usually the same business day.
What does Alliance Trading do for the brands it partners with?
Distribution to shelf, category growth, field execution and merchandising, insights and reporting, warehousing and logistics, and trade marketing — the whole operation behind your brand.
What kind of brands does Alliance Trading take on?
Brands with a genuine point of difference that Alliance believes it can genuinely grow across grocery, convenience, pharmacy, club and foodservice.