One team,both sides of the Tasman.
The people, relationships and field force behind brands that earn their place on shelf in New Zealand and Australia.
Real brands.Real retail.Real results.
Alliance Trading is a Trans-Tasman FMCG company. We source brands from the best regions in the world, build them properly, and distribute them across New Zealand and Australian retail.
We back products with a real point of difference, build the retailer relationships behind them, and grow them on shelf — not just whatever's trending.
One team. Two markets. A portfolio of brands that hold their place on shelf.
Create. Build. Distribute.
What makes us different
Most distributors handle the logistics and leave the brand-building to you. We do both — real people in the field, real data behind every call.
Sourced from the world
Brands and products from 6+ source markets — Taiwan, Thailand, Vietnam, China, New Zealand and Australia — chosen for a genuine point of difference.
A field team that's actually in store
One of the largest field teams in market — merchandising, execution and activation that turns a listing into real movement on shelf.
Reporting you can act on
Shopper understanding, market and consumer-sentiment listening, and reporting that's easy to absorb and act on — assisted by AI, powered by deep human domain knowledge.
Trans-Tasman, end to end
From warehouse to checkout, across both markets and every channel that matters.
We partner with the retailers shoppers actually buy from on both sides of the Tasman — see the shelves we're on.
The people behind the team
A Trans-Tasman business run by people who know retail, brands and what it takes to grow both.
Sourcing through to shelf
Jamielle leads the day-to-day across New Zealand and Australia, joining global sourcing to on-shelf growth. She keeps the focus where it belongs: backing products with a genuine point of difference, building the retailer relationships behind them, and putting the field team and insight to work so brands grow while categories sit flat. From first listing to category leadership, Jamielle makes sure Alliance delivers.
One team, two markets
Paul sets the direction for Alliance — a portfolio of owned and partner brands sourced from the best regions in the world and grown across both sides of the Tasman. He's built the business around the things that move product: trade and retail relationships, one of the largest field teams in market, warehousing and logistics, and insight that's easy to act on. Paul's belief is simple — pick brands with a real point of difference, then back them properly.
Got a brand that deserves the shelf?
Whether you're a retailer, a brand owner or a supplier — let's talk about growing it across New Zealand and Australia.
Good to know.
Who is Alliance Trading?
Alliance Trading is a Trans-Tasman FMCG company operating across New Zealand and Australia — one team that sources, builds, distributes and grows food and beverage brands.
Where does Alliance Trading operate?
Across New Zealand and Australia, with field teams and retailer relationships on both sides of the Tasman.
What makes Alliance Trading different?
Global sourcing, only backing brands with a genuine point of difference, and driving category growth — Alliance's brands grow while categories sit flat.