Many brands. One team.
A growing portfolio of owned and partner FMCG brands — sourced from the best regions in the world, built for the shelf, and grown across New Zealand and Australia.
Real brands. Real retail. Real results.
A growing portfolio of owned and partner FMCG brands across New Zealand and Australia.
Be Right
Better-for-you snacks for people who read the label — honest ingredients, real taste.
House of Yum
Korean-style instant noodles built for bold, crave-worthy flavour — the kind shoppers come back for.
Well Naturally
No-added-sugar chocolate and confectionery that refuses to compromise on taste — better-for-you, genuinely enjoyable.
Aqua Plus
Built for people who demand more from themselves, our electrolyte hydration range supports energy, focus, and recovery through every stage of performance. With three targeted formulas — Hydrate, Focus, and Recover — we believe optimal hydration is the foundation of strength, clarity, and resilience.
Dental Essentials
Everyday oral care that keeps smiles healthy — dependable essentials with strong shelf appeal.
Reward Pets
Treats that reward the best member of the family — quality pet treats shoppers trust.
We grow brands, not just stock them.
Owned or partner, every brand gets the same engine behind it — from first listing to category leadership.
Create
Sourced from the best regions in the world, only where there’s a genuine point of difference.
Build
The brand and the retailer relationships behind it, from pack and range to first listing.
Distribute
To shelf across NZ and Australian retail, backed by one of the largest field teams in market.
Grow
Shopper insight, field execution and trade marketing so brands outpace their categories.
Got a brand that belongs on these shelves?
We only take on what we believe we can grow. Tell us about it and we’ll give you a real read.
Good to know.
What brands does Alliance Trading represent?
A growing portfolio of owned and partner FMCG brands — House of Yum, Yum Star, Well Naturally, Aqua Plus, Dental Essentials, Be Right and Reward Pets — spanning noodles, snacking, confectionery, hydration, oral care and pet.
Does Alliance Trading own its brands or distribute for others?
Both. Some brands are owned and built in-house; others are partner brands that Alliance distributes and grows on the brand owner's behalf.
Can Alliance Trading take my brand to New Zealand and Australian retail?
Yes, if it has a genuine point of difference. Alliance takes brands to shelf across both markets and grows them from first listing to category leadership.