Real brands. Real retail. Real results.
A Trans-Tasman company that globally sources, builds and distributes FMCG brands across New Zealand and Australia.
* Indicative figures — confirm before launch.
We create. We build. We distribute.
Two engines under one Trans-Tasman roof. We source and create brands from a global network of suppliers, build them — and the retailer relationships behind them — then distribute and grow them across New Zealand and Australia.
Create
We source from the best regions in the world, not just one — and only back products with a genuine point of difference.
Build
We build the brand and the retailer relationships behind it — from pack and range to first listing.
Distribute
We get product to shelf and grow it across New Zealand and Australian retail.
What keeps brands moving.
Brand creation & global sourcing
We source and create brands from a network of makers around the world, and only launch products with a real point of difference.
Trade & retail relationships
Trusted relationships with the buyers that matter across both markets.
Category growth
We drive category growth and shape it — moving the market, not just riding it.
Field execution & merchandising
One of the largest field teams in market — relays, merchandising, reps and the one-on-ones that still win in grocery.
Warehousing & logistics
We can warehouse and move your stock — the operational backbone behind every listing.
Trade marketing & activation
In-store activation, shopper marketing and on-the-ground campaigns that convert.
Know the shopper. Read the market.
Understanding the shopper is the whole game. We make market and consumer-sentiment listening easy to absorb, navigate and recommend from — through extensive reporting tools, assisted by AI but powered by deep human domain knowledge.
Shopper understanding
Knowing who the shopper is and what they actually want — the thinking behind every range, price and promo call.
Market & sentiment listening
We track how the market and consumers are moving, and make it easy to read and act on.
Reporting you can absorb
Extensive reporting tools that make complex data easy to absorb, navigate and recommend from — assisted by AI, powered by human domain knowledge.
Demand & supply forecasting
Predicting promotions and demand so supply stays ahead — a distinct capability alongside our category work.
Brands built to stand out and sell through — from concept to the front of the aisle.
On shelves shoppers trust.
A selection of our retail partners across New Zealand and Australia — plus foodservice and route partners. And growing.
Many brands. One team.
One team representing a growing portfolio — owned and partner brands — with shared category knowledge across both markets.
From inception to shelf.
- 01
Source & create
We find or create the brand — globally sourced, with a point of difference worth backing.
- 02
Build
We build the brand and the retailer relationships behind it.
- 03
Distribute
Stock flows to shelf across New Zealand and Australia.
- 04
Grow
Insights, promotions and field execution scale it from launch to leader.
We don't just move boxes — we build brands that earn their place on shelf.
Good to know.
What does Alliance Trading do?
Alliance Trading is a Trans-Tasman FMCG company. We source brands from around the world, build them and the retailer relationships behind them, then distribute and grow them across New Zealand and Australia — spanning brand creation, category growth, field execution and trade marketing.
Where does Alliance Trading operate?
Across both New Zealand and Australia. One Trans-Tasman team works both markets under a single plan, with relationships across grocery, convenience, pharmacy, club and foodservice retailers.
What makes Alliance Trading different from other distributors?
Three things: we source globally rather than from a single country; we only take on brands with a genuine point of difference; and we drive category growth — our brands grow while categories sit flat. We back that with deep shopper understanding, extensive reporting tools (assisted by AI, powered by human domain knowledge) and one of the largest field teams in market.
Does Alliance Trading handle warehousing and distribution?
Yes. Alliance can warehouse and move your stock, secure retail listings, and manage merchandising and field execution across both markets — the full operational backbone behind every brand.
Which categories and brands does Alliance Trading work with?
Alliance works across categories including noodles, snacking, confectionery, drinks, oral care and pet. Brands include House of Yum, Yum Star, Well Naturally, Aqua Plus, Dental Essentials, Be Right and Reward Pets — with the portfolio always growing.
How can I partner with Alliance Trading to distribute my brand?
Call us in New Zealand or Australia, or email hello@alliancetrading.com.au with your brand and category. Alliance partners with brand owners who want Trans-Tasman distribution, category growth and field support.
Got a brand ready to scale?
One Trans-Tasman team — create, build, distribute and grow, across New Zealand and Australia.
Start the conversationOr email hello@alliancetrading.com.au — we'll get you to the right person on both sides of the Tasman.